Why UGC is the Hardest Thing to Outsource

1. Four Different Jobs, Four Different Skills

Creating high-quality UGC is not a one-person job. It involves at least four different roles, each with its own unique skill set:

• • Topic Ideation: Coming up with the right video ideas that resonate with your audience and brand.

• • Script Writing: Writing a script that feels natural, engaging, and on-brand.

• • Acting/Presenting: You need someone who can deliver the message in an authentic, relatable way on camera.

• • Editing: A skilled editor is key to transforming raw footage into a polished video.

Trying to find one person who can do all of this? Nearly impossible. Hiring freelancers for each role becomes a logistical juggling act, with inconsistent quality across the board.

Tip: Instead of juggling freelancers, work with a full-service team that covers everything under one roof. Learn more about outsourcing video editing.

2. The Logistical Challenges of Freelancers vs. Growth Spurt’s One-Stop Shop

Working with freelancers means sending your product all over the place. For UGC, that could mean shipping your expensive product to a scriptwriter in one location, an actor in another, and an editor somewhere else. Multiply that by 10 freelancers, and you’re spending more time coordinating than creating.

At Growth Spurt, we solve that problem. With our in-house studio, you send your product to one location—once. No need to ship your product to 10 different people. We have a talented team of actors and actresses ready to shoot your videos whenever you need them. And with new actors regularly joining our team, your content stays fresh without any hassle.

Tip: Save yourself the logistical nightmare. Growth Spurt is a one-stop shop—send your product once, and we’ll handle the rest. Learn more about UGC creation.

3. Why UGC Is Harder to Outsource Than Other Marketing Content

Outsourcing UGC isn’t like outsourcing a blog post or a website. Here’s why:

• • Multiple Skill Sets: UGC requires ideation, scriptwriting, acting, and editing—all separate skills.

• • Product Shipping: Sending products to multiple freelancers adds a logistical burden and increases the risk of damage or loss.

• • Consistency Matters: Juggling multiple freelancers can lead to inconsistent results in both quality and tone.

With Growth Spurt, you eliminate these challenges. Our in-house team of professionals handles everything, keeping your brand voice consistent and saving you from the headache of managing separate freelancers.

Tip: Learn about best practices for UGC to ensure your content aligns with your brand and marketing goals.

4. Growth Spurt: Your One-Stop Shop for UGC

At Growth Spurt, we’ve built a full-service production company that takes care of everything, from video ideas to the final edit. Our streamlined process is designed to make things as easy as possible for you. No more shipping your products all over the place or managing multiple freelancers. Here’s what you get when you work with us:

• • One Location, One Shipment: Send your product to our studio once. Need new videos? We already have it.

• • Rotating Actors and Actresses: We’re constantly bringing in new talent, so your videos always feature fresh faces without the need for you to coordinate.

• • Seamless Process: From scripting to editing, we handle every part of the production under one roof, ensuring top-notch quality and consistency.

Outsourcing UGC can be a logistical nightmare—sending your product all over, managing multiple freelancers, and hoping it all comes together. But with Growth Spurt, we’ve eliminated all that stress. With one shipment and a team of experts handling everything, you can rest easy knowing your videos will be professional, consistent, and ready when you need them. If you’re ready to simplify your UGC process, contact us today and let Growth Spurt do the heavy lifting.