Insurance UGC Case Study: This Video Ad Has Ran For 4 Years

In 2020, Insurify, a leading insurance comparison platform, sought to elevate their brand presence and connect more authentically with their audience, they turned to Growth Spurt for a solution. What began as a single User-Generated Content (UGC) video has since become a cornerstone of Insurify's marketing strategy, delivering remarkable results across multiple platforms.

In 2020, Insurify, a leading insurance comparison platform, faced a challenge: how to amplify their brand’s presence and build deeper, more authentic connections with their audience.

The answer?

A single, powerful User-Generated Content (UGC) video, crafted by Growth Spurt.

What started as a simple project quickly evolved into a game-changing marketing asset, becoming the backbone of Insurify’s strategy across multiple platforms and yielding extraordinary results.

The Challenge

Insurify was looking for a way to stand out in the crowded insurance market. They needed content that was not only engaging but also capable of building trust with potential customers. Traditional ads were no longer enough to capture attention and convey the brand’s value proposition effectively. Insurify needed a fresh approach—something authentic, relatable, and impactful.

The Solution

Growth Spurt proposed the creation of a single UGC explainer video, featuring a real person discussing the benefits of using Insurify to compare insurance quotes. The idea was simple yet powerful: leverage the authenticity of user-generated content to build trust and drive engagement.

Execution

The video was shot and edited with the goal of making it feel personal and trustworthy. The content was designed to resonate with viewers by focusing on real-world benefits rather than corporate jargon. Once the video was finalized, Insurify uploaded it to their branded YouTube channel.

The video we created in 2020 ⤵️

Results

The impact was immediate and far-reaching. The original UGC video quickly garnered over 440,000 views on YouTube—an impressive feat for any brand, let alone in the competitive insurance industry. But the success didn’t stop there.

Recognizing the video’s effectiveness, Insurify re-edited the original file into various formats, repurposing it across all their social media platforms. They even ran the video as a commercial on national television, extending its reach and reinforcing its message.

Over four years later, the video remains a central part of Insurify’s marketing efforts, continually delivering strong performance and helping the brand maintain a consistent presence across channels.

Here's the same video re-edited into a 30 second version 4 years later ⤵️

And they re-edited it THIRD time (into a 15 second version) ⤵️

Key Metrics:

• Consistently getting over 10x ROAS for over 4 years. 
• National Television Campaign: The video was adapted and aired as a TV commercial.
• Multi-Platform Success: The original video was re-edited and repurposed for use across social media platforms.

The Long-Term Impact

The decision to invest in a high-quality UGC video has paid off for Insurify in ways that far exceeded their initial expectations. The video not only increased brand visibility but also contributed to the brand’s credibility and trustworthiness—key factors in the insurance industry.

By re-editing and repurposing the original video content, Insurify maximized its ROI, ensuring that the video continues to generate results years after its creation.

Conclusion

Insurify’s experience highlights the enduring power of well-crafted UGC. With the right strategy, a single video can do more than just promote a product—it can become a vital part of a brand’s long-term marketing arsenal. Growth Spurt is proud to have played a role in Insurify’s ongoing success, and we look forward to helping other brands achieve similar results.

Interested in creating impactful UGC for your brand?

Learn more about how Growth Spurt can help you craft content that drives results.