Explainer videos are one of the most effective ways to get your message across quickly. Whether you’re introducing a new product, explaining how something works, or highlighting a service, explainer videos break things down in a clear and engaging way. Plus, they’re super versatile and can be used on your website, social media, or even in email campaigns.
Let’s walk through how to create explainer videos that not only captivate your audience but also drive results.
Why Explainer Videos Work So Well
1. They Simplify Complex Ideas
If you’re offering something that’s new or a bit technical, an explainer video makes it easier to understand. By combining visuals with a clear script, you can turn complicated ideas into something anyone can grasp.
2. They Increase Engagement
Videos naturally grab attention, and explainer videos are no exception. When you present information in a short, visual format, people are more likely to stick around and take in your message.
3. They Drive Conversions
Explainer videos are great at moving people through the sales funnel. By highlighting key benefits and showing how your product or service solves a problem, you make it easier for viewers to make a buying decision. Want more tips on converting viewers?
How to Create an Explainer Video: Step-by-Step
Step 1: Define Your Key Message
Before you start scripting or filming, think about what you want the video to accomplish. What’s the core idea or message you want viewers to walk away with? It might be a quick demo of your product, an introduction to your service, or even just how your brand stands out.
Step 2: Write a Clear, Concise Script
Your script is the backbone of the explainer video. Keep it simple and conversational, making sure each line adds value. Aim for around 60-90 seconds—that’s usually the sweet spot to keep people’s attention. Need help with scriptwriting?
Step 3: Use Strong Visuals
Whether you’re using animation, live action, or a mix of both, your visuals should complement the script. They should enhance your message and make complex concepts easy to understand. If you’re explaining how a product works, consider showing it in action or using diagrams to clarify things.
Step 4: Record High-Quality Audio
Crystal-clear audio is a must! Bad audio can ruin even the best video, so make sure your voiceover or background music is professional and easy to hear. If you’re using a voiceover, choose someone with a tone that fits your brand.
Step 5: Edit and Fine-Tune
Once you’ve recorded the video and audio, it’s time to edit. This is where you’ll add finishing touches like text overlays, transitions, and music. Keep the pacing smooth, and don’t overcrowd the video with too much information.
Best Practices for Explainer Videos
- Keep It Short
People’s attention spans are short, so aim for 60-90 seconds. Focus on delivering your core message quickly and effectively. - Start with a Hook
Grab your viewer’s attention in the first few seconds. Whether it’s a problem you’re solving, a compelling question, or an engaging visual, the hook is key to keeping them watching. - Include a Clear CTA
Don’t forget to end your video with a strong call-to-action (CTA). Whether you want viewers to sign up, buy, or contact you, make the next step clear.
Common Mistakes to Avoid
1. Overloading the Video with Information
It’s tempting to pack everything into one video but try to stick to one key message. Too much info will overwhelm viewers and dilute the impact.
2. Not Focusing on the Audience’s Problem
Your audience cares about how you can help them. Make sure your explainer video is centered around solving their problem, not just showcasing features.
3. Low Production Quality
Even though explainer videos are meant to simplify things, they still need to look polished. Blurry visuals or poor sound quality can make your brand seem unprofessional.
FAQs
How long should an explainer video be?
Around 60-90 seconds is ideal. It’s enough time to cover the essentials without losing the audience’s attention.
What’s the best format for an explainer video?
It depends on your brand! You can use live action, animation, or a combination of both. Live action feels more personal, while animation is great for visualizing complex ideas.
Do I need professional equipment?
Not necessarily. Many explainer videos are made using simple tools, but high-quality audio and clear visuals are a must. If you’re not confident about production, you can always outsource your video editing.
Conclusion
Explainer videos are a fantastic way to communicate your brand’s message in a fun, engaging way. By keeping your message clear, using strong visuals, and providing a solid call to action, you can create videos that resonate with your audience and drive conversions. Ready to create your own explainer videos?
But creating an effective explainer video takes more than just a great idea—it requires the right strategy, storytelling, and professional execution. At Growth Spurt, we specialize in producing high-quality explainer videos that captivate audiences, simplify complex ideas, and drive real results.